Jewellery Guide

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Watches

Freelook

Freelook is an internationally renowned luxury time piece manufacturer. Developed arguably in the world capital of fashion, Paris. Freelook wrist watches are reborn every season with every new collection ensuring that its customers are always in step with the latest fashion trends. Freelook has been a stunning success in Europe, Asia, The Middle East, The United States and is now finally available in Australia.

About Freelook

Freelook was first established in France in 2000. Passionate about the fast paced fashion industry, Freelook wanted to offer designs that were in step with the latest cat-walk trends.

The result was a brand that took Europe by storm. Today, Freelook watches are sold in over 37 countries worldwide including internationally exclusive and renowned department stores such as Galleries Lafayette (Paris), Printemps (Paris), Selfridges (London) Le Bon Marche (France) and Takishimaya (Japan)

Since its Australian debut in early 2005, Freelook has quickly taken hold of the market, selling in exclusive fashion boutiques and high end jewellery stores across the country.

With one eye on the catwalks and another on the time, fashionistas can expect four new Freelook collections each year.

Quality

Freelook time-pieces are made only of the highest quality and use a combination of materials including, but not limited to:

• Original Mother of Pearl
• Genuine Swarovski Crystals - 'Crystallized with Swarovski'
• Original stingray, silk and leather bands
• Japanese and French watch movements

Warranty

All Freelook watches come with a 2 year international guarantee. 
Each watch is warranted for a period of 2 years against any lack of conformity.  Watches will be repaired on the presentation of the warranty certificate provided at the time of purchase.

Gift Box

All Freelook watches come in a suede gift box with a removable pillow so can be used as a watch, jewellery or keepsake box.

In the Press

July 2005 - In Style P45
Sep/Oct 2005 - Russh P20
Nov/Dec 2005 - Russh P55
Volume 7 - Jewels P116
Dec 2005 - Allure P80

Collections

Aquamarina Collection
Automatic Collection
Elektra Collection
Glamour Collection
Innuendo Collection
Lady Chronograph Collection
Lady Diva Collection
Lagon Collection
Linea Tempo Collection
Mini'z Collection
Primadonna Collection
Royal Chronograph Collection
Sonata Collection
Stardust Collection

Watch Care

Your timepiece is a precision built instrument in the form of a watch. It is normally worn on the wrist, where it can be subject to damage or abuse, often without you realising it. Take care of it and it will continue to serve you faithfully.
Always clean off dirt, dust or perspiration, and wipe dry as soon as possible if a timepiece becomes wet. Regular cleaning of resin straps to remove skin salts or chlorine from swimming pools will extend its life and soft feel. Some watch models are water resistant to varying degrees while others are not.

The Term 'Water Resistant'

With the term "water resistant", please bear in mind that the degree of "resistancy" relates to pressure, measured in a static condition, at a given depth under water. But remember, the faster an object is moved in or against water, the greater the pressure. For that reason a watch that may be water resistant to 30 metres (approx 100ft) may leak if exposed to water coming forcefully from a tap, or worn whilst vigorously swimming, or jumping into water or diving, as the increased pressure may exceed the designed static resistancy. N.B. modern power showers can run up to 3 bar pressure. This is equal to 30 metres depth!

Handling of Non-Water Resistant Watches

If your watch is not water resistant (see back of the case or dial to determine this) protect or remove your watch when washing your hands, working or playing around water or walking in the rain. Regular hot showers cause the gaskets to distort, dry out grease and prematurely age. Moisture ingress into your watches circuit boards is impossible to remove 100% so can cause electrical shorts in the future, even if a service has been carried out.

Handling of Water Resistant Watches

Although water-resistant watches are warranted, steps should be taken to avoid damage that results from mishandling:
• Do not operate the crown or push-button in the water or while the watch is wet. Tighten screw lock crown completely.
• Should the watch become immersed in water, dry it off immediately. If the watch comes in contact with salt water, be sure to rinse it thoroughly in warm fresh water to remove any trace of salt.
• If a watch is wet from cleaning or by accident, never store it in a closed container. It should be dried immediately or taken to a watchmaker or jeweller if moisture is inside the case to prevent damage from rust.
• Parts such as the crown, packing and other water-resistant materials should be replaced every year or two to ensure water resistance.

Care for Metal Bracelets

To extend the life and maintain the good appearance of the metal watch bracelet, the following recommendations are given:
• Be aware that since the watch and bracelet is worn next to the skin, it collects dust and perspiration and becomes soiled if not cleaned regularly. This is particularly true of the inner parts of the links or mesh of the bracelet.
• Soil and rust, when present in a bracelet, are dissolved by perspiration and can cause staining of cuffs and irritation of the skin in some instances.
• Heavy perspiration should be wiped off the watch and bracelet with a soft dry cloth. The bracelet should be cleaned occasionally by using an old toothbrush and warm soapy water after which the soap is thoroughly rinsed with clear water and the bracelet dried completely. The foregoing manner of cleaning should not be done if the watch is not water-resistant but should instead be done by your jeweller.

Care for Leather Straps

• Heavy perspiration, if not removed from a leather strap, can wash out the natural oils and cause the leather to become dry and deteriorate. Any moisture should be blotted with a soft dry cloth or paper towel and the strap allowed to dry naturally.
• Salt residue & soil can be removed from the leather by cleaning with a dampened soft cloth and mild soap or saddle soap.
• Occasionally, the inside surface of the strap should be cleaned by using a soft cloth dampened with alcohol.
• The strap should always be worn a little loosely (one finger space between wrist and strap) to allow air to circulate, causing any moisture to evaporate.

Care for Resin Straps

Regular cleaning of resin straps to remove skin salts or chlorine from swimming pools will extend its life and soft feel.

Care for Rubber Straps

• Rubber straps should be washed frequently with mild soap and warm water using a soft brush.
• Thorough cleaning, using the same method, should especially be done after use in salt water.
• Solvents, oils, perspiration, tanning lotion and salt can cause rubber to deteriorate if not removed.